Cigarettes, Lucky Strike, Green, 1940
Scarce genuine WWII complete green LUCKY STRIKE 20 cigarettes pack, dated 1940 with a serie number 110.
The brand's signature dark green pack was changed in late 1942. In a famous advertising campaign that used the slogan "Lucky Strike Green has gone to war", the company claimed the change was made because th e copper used in the green color was needed for World War II. However, the truth of the matter was that the white package was introduced to modernize the label and to increase the appeal of the package among female smokers. The war effort became a convenient way to make the product more marketable while appearing patriotic at the same time.