Pack, 10-Cigarette, LUCKY STRIKE, Green, Full
€245.00
Tax included
Nice genuine WWII Lucky Strike 10-cigarette pack, green version.
In 1942, in a famous advertising campaign according to which 'Lucky Strike Green has gone to war', the company claimed the copper used in the green color was needed for the war effort. The truth was that the white package was introduced to modernize the label and thus increase the appeal of the package among female smokers -- the war effort became a convenient reason to make the product more marketable while appearing patriotic at the same time.
Quite good overall condition; retains all original contents.
Product Details
TDM

